Dressed impeccably, Ashlee Ammons made her way through a bustling Lincoln Center where she attended a conference hosted by Cosmopolitan Magazine. For weeks she dreamed of meeting beauty industry insiders and building upon her network. As she was given directions on how to connect with fellow attendees during the designated networking time, she realized the recommended “find matching dots via your nametag” system was completely inefficient, antiquated and awkward. Not one to force new friendships, Ashlee lost motivation to connect and decided to dip out onto the safer streets of Manhattan for a quick bite before heading back to the next segment of the conference.
Fast forward to today, Ashlee and her mother, Kerry Schrader, a former HR Exec, decided to disrupt the world of networking by creating real connections through the creation of MIXTROZ. MIXTROZ is a tool that drives event attendees from phone to face-to-face in real time — increasing engagement and collecting data. Think, LinkedIn but Live! They have received rave reviews and have actually had attendees “kicked out” because the opportunity for connection, conversation, and collision explodes with Mixtroz!