Empowering Women through connection and community: When Toss met EnrichHER
 Marissa Swanson, CEO Toss Fashion

Marissa Swanson, CEO Toss Fashion

After a midwestern upbringing in Cedar Rapids, Iowa, Marissa Swanson packed her bags and moved to Atlanta, GA where she would create her budding entrepreneurial career creating the fashion app Toss.

While Toss simplifies the task of “getting ready” for the fashion conscious millennial, the development of Toss has come with it its challenges when identifying capital resources that are in line with a women focused target market. As Marissa states, “I had to break the barrier initially because a majority of the mentors and investors are male and I always had to play my audience in terms of thinking about if they were the daughter, wife or sister of who I was actually pitching.” No small feat.

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